This study examines how young Danish adults between 18 and 26 engage in a communicative relation with Facebook’s news feed as algorithmic technology and to what extend they are aware of this relation. The empirical analysis is based on theoretical concepts related to media use and everyday life as well as a recent development within the field of Human-Machine Communication. Drawing on 20 in-depth interviews, the qualitative thematic analysis was organized in relation to the following themes: (1) critical reflection; (2) everyday use; and (3) communicative agency. We find that young Danish users lack critical awareness of how their own everyday media use is communicating with the Facebook algorithm. We argue that the concept of ‘use’ needs to be re-examined on a theoretical as well as a practical level in relation to algorithmic media use. We finally propose that future research should approach social media use from the perspective of communicative relations between everyday media use and algorithmic personalization.
Denne artikel giver overblik over forskning i den politiske brug af sociale medier indenfor parlamentarisk politik i en europæisk kontekst. Via litteraturstudie inddeles relevante artikler i tre overordnede temaer, som er: politisk afsender, borgerengagement og offentlig aktør. Studiet fokuserer efterfølgende på brugen af digitale metoder indenfor feltet. Her fremhæves særligt nuværende udfordringer ved indsamling af såkaldt ‘digital trace data’.
Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactions with users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential.